The concept for a social club was developed on 3 floors. The challenge was to combine the old with the new - a historical building to be renovated using modern materials.

A private club designed to attract a wide variety of wealthy patrons (wine connoisseurs, wine makers and vineyard owners, merchants, restaurateurs, classical music buffs) and to provide to them opportunities to interact in order to promote the Canadian wine industry. Wine-tasting promotional events are organized to introduce new wines. The clients' area requirements included a reception and lounge with a small exhibition area and cloakroom, cafeteria for 20 people, periodicals space for magazines and newspapers; internet space with 8 stations; gift shop; multi-purpose space for 120 people max.; storage room & small kitchen; bar; administration office for about 4 people; washrooms and public telephones.

The design theme reflects a faithfulness to ancient traditional quality wine-making and the modern influence and freshness of a young new-world industry in North-America. Colour selection and choice of materials and textures was influenced by the earthy tones of historic and famous wineries.

I prepared this presentation as a proposal for a Wine Merchant’s Association.